La Crosse Roofing Installation – Roofing You Can Rely On

Malarkey Roofing Products – SBS Modified Shingles

Why Malarkey SBS Shingles Are Superior

Malarkey Roofing Products (manufactured in Portland, Oregon) produces the most advanced asphalt shingles on the market using SBS (Styrene-Butadiene-Styrene) modified asphalt - the same rubber compound used in car tires. This revolutionary technology makes Malarkey shingles far superior to standard oxidized asphalt shingles.

What Makes SBS Shingles Better:

Rubber-Modified Asphalt – SBS polymer creates a flexible, rubber-like shingle

Superior Flexibility – Bends without cracking in extreme cold (down to -40°F)

Extreme Temperature Performance – Stays flexible in Wisconsin winters, won't soften in summer heat

Impact Resistance – Class 4 hail rating (highest available) — withstands 2" hail strikes

Longer Lifespan – Lasts 30-50% longer than standard oxidized asphalt shingles

Better Adhesion – Superior wind resistance (130+ mph wind ratings)

Crack Resistant – Won't become brittle and crack like standard shingles

Algae Resistant – Scotchgard™ Protector keeps shingles looking new

Made in USA – American manufacturing supporting US jobs

Why SBS Is Better Than Oxidized Asphalt:

Standard asphalt shingles use oxidized asphalt, which becomes brittle over time — especially in cold climates like Wisconsin. SBS-modified shingles remain flexible for decades, preventing the cracking, curling, and premature failure common in standard shingles.

Think of it this way:

• Standard shingles = Hard plastic that cracks in the cold

• SBS shingles = Rubber that stays flexible in any temperature

Malarkey Shingle Benefits:

Class 4 Impact Rating – Highest hail resistance (may reduce insurance premiums)

Cold Weather Performance – Stays flexible down to -40°F (perfect for Wisconsin)

Heat Resistance – Won't soften or lose granules in extreme heat

Wind Resistance – Limited wind warranty up to 130 mph

Eco-Friendly – Smog-reducing granules and recycled content

50-Year Warranty – Industry-leading coverage (see details below)

3M Scotchgard™ Protection – Resists algae, mold, and streaking

Malarkey Roofing Warranty:

• 50-Year Limited Warranty – Non-prorated coverage for 15 years, then prorated

• 15-Year Algae Resistance – Scotchgard™ Protector warranty

• 15-Year Wind Warranty – Up to 130 mph coverage (with proper installation)

• Class 4 Impact Rating – Lifetime hail resistance

• Transferable – Warranty transfers to new homeowners (adds resale value)

Best For: Wisconsin homeowners seeking maximum durability, impact resistance, and cold-weather performance with industry-leading warranties.

Key Differences:

Asphalt Technology:

• Malarkey: SBS rubber-modified asphalt stays flexible forever

• GAF: Oxidized asphalt becomes brittle and cracks over time

Impact Resistance:

• Malarkey: Class 4 rating = withstands 2" hail (may reduce insurance 20-35%)

• GAF: Class 3 rating = withstands 1.75" hail (standard protection)

Cold Weather Performance:

• Malarkey: Flexible to -40°F (perfect for Wisconsin winters)

• GAF: Can become brittle below 0°F (may crack during ice damming)

Lifespan in Wisconsin Climate:

• Malarkey: 35-50+ years (SBS prevents degradation)

• GAF: 25-30 years (oxidized asphalt deteriorates faster)

Value Proposition:

• Malarkey: Higher upfront cost, but lasts significantly longer = better lifetime value

• GAF: Lower upfront cost, but may need replacement 10-15 years sooner

The Bottom Line:
While GAF Timberline HDZ is a solid mid-range shingle, Malarkey's SBS technology delivers superior performance in Wisconsin's extreme climate. The Class 4 impact rating alone may save you hundreds per year on homeowner's insurance, and the extended lifespan means you may never need to reroof again.

EDCO Metal Roofing – Lifetime Performance

The Last Roof You'll Ever Need

EDCO manufactures premium steel roofing systems in the USA with Kynar 500® finish — the most durable roofing coating available. EDCO metal roofs are engineered to last a lifetime in Wisconsin's harshest conditions.

Why EDCO Metal Roofing Is Superior:

Lifetime Durability – 26-gauge steel won't crack, rot, warp, or deteriorate

Kynar 500® Finish – Superior fade and chalk resistance (50-year warranty)

Class A Fire Rating – Non-combustible (highest fire protection)

Class 4 Impact Rating – Withstands Wisconsin hailstorms

Energy Efficient – Reflective properties reduce cooling costs up to 25%

Extreme Wind Resistance – Rated for 200+ mph winds

Lightweight – Half the weight of asphalt shingles (less structural stress)

Snow Shedding – Smooth surface prevents dangerous ice dams

Authentic Appearance – Looks like cedar shake or slate shingles

EDCO Metal Roofing Styles:

• Arrowline® – Cedar shake appearance

• Infinity – Dimensional shingle look

• Generations – Traditional shake profile

• Multiple colors and finishes available

EDCO Metal Roofing Warranty:

• Lifetime Limited Warranty – Coverage for as long as you own your home

• 50-Year Finish Warranty – Kynar 500® finish won't fade, crack, or chalk

• Class 4 Impact Rating – Lifetime hail resistance

• Wind Resistance – Rated for 200+ mph winds

• Fire Rating – Class A (non-combustible)

• Transferable – Lifetime coverage transfers to new owners

EDCO Metal Roofing Benefits:

Fire Resistant – Class A rating protects against wildfire embers and lightning

Energy Savings – Cool roof technology reduces AC costs by 10-25%

Ice Dam Prevention – Smooth surface sheds snow and prevents damming

Storm Proof – Withstands 200+ mph winds and 2" hail

100% Recyclable – Eco-friendly and sustainable roofing choice

Increases Home Value – Premium roofing adds significant resale value

Insurance Discounts – Class 4 and fire ratings may reduce premiums 20-35%

Lightning Safe – Metal disperses energy, reducing fire risk

Best For: Homeowners seeking the ultimate in durability, lifetime performance, energy efficiency, and never needing to reroof again.

Our Professional Roofing Installation Process:

1. Free Roof Inspection – Thorough assessment with honest recommendations

2. Transparent Pricing – Detailed estimate with no hidden costs

3. Material Selection – Choose Malarkey SBS shingles or EDCO metal with expert guidance

4. Color Selection – Visualize your new roof with color samples

5. Professional Installation:

• Complete tear-off (if needed)

• Deck inspection and repairs

• Ice/water shield in valleys and eaves

• Synthetic underlayment

• Proper ventilation (ridge vents, soffit vents)

• Expert flashing around chimneys, vents, and skylights

• Precision shingle/metal installation 

6. Quality Inspection – We inspect every detail before final payment

7. Magnetic Cleanup – We leave your property spotless

8. Warranty Registration – We register your manufacturer's warranty