Quality Roofing, Siding, and Gutter Services in Western Wisconsin

Roofing Services 

Premium Roofing Products We Install

At Firm Foundation Construction, we specialize in two superior roofing systems that outperform standard asphalt shingles:

What Makes SBS Shingles Better

• Rubber-Modified Asphalt: SBS polymer creates a flexible, rubber-like shingle.
• Superior Flexibility: Bends without cracking in extreme cold (down to -40°F).
• Extreme Temperature Performance: Stays flexible in Wisconsin winters and won't soften in summer heat.
• Impact Resistance: Class 4 hail rating (highest available), withstands 2" hail strikes.
• Longer Lifespan: Lasts 30-50% longer than standard oxidized asphalt shingles.
• Better Adhesion: Superior wind resistance (130+ mph wind ratings).
• Crack Resistant: Won't become brittle and crack like standard shingles.
• Algae Resistant: Scotchgard™ Protector keeps shingles looking new.
• Made in USA: American manufacturing supporting US jobs.

Malarkey Roofing Warranty

• 50-Year Limited Warranty: Non-prorated coverage for 15 years, then prorated.
• 15-Year Algae Resistance: Scotchgard™ Protector warranty.
• 15-Year Wind Warranty: Up to 130 mph coverage (with proper installation).
• Class 4 Impact Rating: Lifetime hail resistance.
• Transferable: The warranty transfers to new homeowners (adds resale value).

EDCO Metal Roofing – Lifetime Performance

EDCO manufactures premium steel roofing systems in the USA with Kynar 500® finish—the most durable roofing coating available. EDCO metal roofs are engineered to last a lifetime in Wisconsin's harshest conditions.

Why EDCO Metal Roofing Is Superior

• Lifetime Durability: 26-gauge steel won't crack, rot, warp, or deteriorate.
• Kynar 500® Finish: Superior fade and chalk resistance (50-year warranty).
• Class A Fire Rating: Non-combustible (highest fire protection).
• Class 4 Impact Rating: Withstands Wisconsin hailstorms.
• Energy Efficient: Reflective properties reduce cooling costs up to 25%.
• Extreme Wind Resistance: Rated for 200+ mph winds.
• Lightweight: Half the weight of asphalt shingles (less structural stress).
• Snow Shedding: The smooth surface prevents dangerous ice dams.
• Authentic Appearance: Looks like cedar shake or slate shingles.

EDCO Metal Roofing Styles

• Arrowline®: Cedar shake appearance.
• Infinity: Dimensional shingle look.
• Generations: Traditional shake profile.
• Multiple colors and finishes available.

EDCO Metal Roofing Warranty

• Lifetime Limited Warranty: Coverage for as long as you own your home.
• 50-Year Finish Warranty: The Kynar 500® finish won't fade, crack, or chalk.
• Class 4 Impact Rating: Lifetime hail resistance.
• Wind Resistance: Rated for 200+ mph winds.
• Fire Rating: Class A (non-combustible)
• Transferable: Lifetime coverage transfers to new owners.

Siding Installation Services 

Premium Siding Products We Install

At Firm Foundation Construction, we specialize in three superior siding options—each offering unique benefits for Wisconsin homeowners:

Why James Hardie Is the #1 Choice for La Crosse Homes

• Engineered for Climate: HZ5® technology withstands freeze-thaw cycles, humidity, and temperature swings.
• ColorPlus® Technology: Baked-on finish lasts 15+ years (3x longer than paint).
• Fire Resistant: Noncombustible siding that won't ignite or contribute to fire spread.
• Pest Proof: Won't rot, warp, or attract termites and woodpeckers.
• Low Maintenance: Resistant to Wisconsin's harsh UV rays, moisture, and temperature extremes.
• Authentic Appearance: Looks like real wood without the maintenance.
• Increases Home Value: Premium siding that buyers recognize and value.

James Hardie Warranty

• 30-Year Non-Prorated Product Warranty: Comprehensive coverage on materials.
• 15-Year ColorPlus® Finish Warranty: No painting required for 15 years.
• Transferable: Adds resale value when you sell your home.

LP SmartSide Siding

LP SmartSide is engineered wood siding treated with the SmartGuard® process for superior moisture resistance, perfect for Wisconsin's wet springs and snowy winters.

Why LP SmartSide Excels in Wisconsin

• SmartGuard® Protection: Advanced treatment resists moisture, fungal decay, and termites.
• Authentic Wood Look: Real wood grain texture and appearance.
• Impact Resistant: Engineered wood stands up to hail and storm damage.
• Maintains Shape: Won't warp, shrink, or swell like traditional wood siding.
• Takes Paint Beautifully: Prefinished or custom paint options are available.
• Sustainable Choice: Made from renewable wood fiber from responsibly managed forests.
• Cost-Effective Premium: Wood appearance at a better price than fiber cement.

LP SmartSide Warranty

• 50-Year Prorated Limited Warranty: Industry-leading coverage on materials.
• 5-Year 100% Replacement Coverage: Full replacement in the first 5 years for defects.
• Hail Impact Resistance: Class 4 impact rating (highest available).
• Transferable: Coverage transfers to new homeowners.

EDCO Steel Siding

EDCO steel siding is made in the USA with Kynar 500® finish—the most durable siding coating available. It's engineered to last a lifetime in Wisconsin's toughest conditions.

EDCO Steel Siding Warranty

• Lifetime Limited Warranty: Coverage for as long as you own your home.
• 50-Year Finish Warranty: The Kynar 500® finish won't fade, crack, or chalk.
• Hail Damage Coverage: Typically covered by homeowner's insurance (Class 4 rating).
• Wind Resistance: Rated for 200+ mph winds.
• Transferable: Lifetime coverage transfers to new owners.

Why EDCO Steel Is Built for a Lifetime

• Lifetime Durability: 26-gauge steel won't crack, rot, warp, or deteriorate.
• Kynar 500® Finish: Superior fade and chalk resistance (50-year warranty).
• Fire Resistant: ClassA fire rating (highest available).
• Impact Resistant: Withstands Wisconsin hailstorms and severe weather.
• Energy Efficient: Reflective properties reduce cooling costs.
• Pest Proof: Steelwon't attract insects or support mold growth.
• Weather-Sealed: Interlockingpanels prevent wind-driven rain infiltration.
• Authentic Appearance: Looks like wood-grain cedar shakes withoutmaintenance.

Seamless Gutter Installation

Your gutter system protects your home from serious and costlydamage. Without properly functioning gutters, you risk:

• Foundation Damage and Settling: Water pools around your foundation, causing cracks andstructural issues.
  
• Basement Flooding and Leaks: Poor drainage leads to water infiltration.
  
• Roof Rot and Deck Deterioration: Overflowing water damages the roof edges and fascia.
  
• Fascia and Soffit Damage: Constant moisture causes wood rot and paint failure.
  
• Ice Dams in Wisconsin Winters: Improper drainage creates dangerous ice buildup.
• Landscape Erosion: Water destroys flowerbeds, walkways, and grading.
• Siding Damage and Staining: Overflowing gutters cause water stains anddeterioration.

Why Seamless Gutters Are Superior

We install custom-cutseamless aluminum gutters on-site for your home — not pre-cut sections frombig-box stores. Here's why seamless gutters outperform traditional sectionalgutters:

Premium Siding Products We Install

We proudly install two ofthe most trusted and effective gutter protection systems on the market:

Why LeafBlaster Pro Is One of the Best Gutter Guards Available

• Ultra-Fine 275-Micron Stainless Steel Mesh: Blocks even the smallest debris(shingle grit, pine needles, and seeds).
• Handles Heavy Wisconsin Rains: 29.7 inches per hour flow rate (no overflow).
• Prevents All Pests’ Intrusion: Birds, squirrels, and insects cannot enter gutters.
• Reduces Ice Buildup: Better water flow prevents ice dam formation.
• Powder-Coated Aluminum Frame: Won't rust, corrode, or deteriorate.
• Sits Securely Under Shingles: Professional installation anchors it to the gutter and roof.
• Extreme Weather Rated: Engineered for snow loads, ice, and high winds.
• Low Profile Design: Barely visible from ground level.

LeafBlaster Pro Warranty

40-Year LimitedManufacturer Warranty: Coverage on materials andperformance when professionally installed by certified contractors like FirmFoundation Construction.

Raindrop Gutter Guard

Solid Hood-Style Self-Cleaning Gutter Protection

Raindrop is a provensolid-surface gutter guard system engineered to shed debris off the top whilemaximizing water flow into your gutters, perfect for homes with moderate toheavy leaf fall.

Why Homeowners Love Raindrop Gutter Guards

• Self-Cleaning Surface Design: The curved hood sheds leaves and debris naturally.
• No Fine Mesh to Clog: The solid polypropylene surface won't trap debris.
• Maximizes Water Flow: Louvers channel high-volume water into gutters.
• No Shingle Lifting Required: Installs directly to the gutter (protects the roofwarranty).
• Withstands Snow and Ice Loads: Durable construction handles Wisconsin winters.
• UV-Resistant Material: Won't crack, fade, or become brittle over time.
• Performs in Heavy LeafAreas: Ideal for oak, maple, andelm trees.

Raindrop Performance Benefits:

• Sheds Large Debris: Leaves, twigs, and seed pods slide off naturally.
• High Water Capacity: Multiple louvers handle heavy rainfall without overflow.
• Winter Ready: Design prevents ice accumulation and ice dams.
• Low Maintenance: Occasional rinse is all that's needed (no ladder required).
• Durable Construction: Professional-grade polypropylene won't warp orcrack.

Raindrop Gutter Guard Warranty

20-Year LimitedManufacturer Warranty: Comprehensive coverage onmaterials and performance.